How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
Abstract
![Figure][1] Once upon a non-digital time ago, advertising and marketing research was every bit as rich and useful as it is today, but far less dense. New platforms and tools unimagined even a decade ago have generated insights and understanding that literally will reshape the challenges...
Paper Details
Title
How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
Published Date
Jun 1, 2021
Volume
61
Issue
2
Pages
127 - 128
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Notes
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