Point-of-consumption interventions to promote virtuous food choices of tourists with self-benefit or other-benefit appeals: a randomised field experiment

There is very limited research on point-of-consumption/point-of-purchase interventions to promote more ecological and healthier food choices among tourists. To fill this gap, this paper analyses the impact of different factual appeals including information about taste (placebo), nutrients, carbon footprints and distance of transportation on food choices of tourists at hotel salad buffets. The research pursued a randomised field experiment in two...