Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials

Volume: 1, Issue: 1, Pages: 1 - 1
Published: Jan 1, 2021
Abstract
Indian economy is aiming to achieve $1 trillion of economic value from the digital economy by 2025 with the help of increased infrastructure and digital adoptions. Inspired by TAM and UTAUT2 models, our study aimed at testing the moderating effect of self-efficacy (SE) and social influence (SI) on e-payments adoption among Indian millennials using primary data. It was found that PEU and security are positive and significant, both SE and SI have...
Paper Details
Title
Moderating effect of self-efficacy and social influence on e-payments adoption among Indian millennials
Published Date
Jan 1, 2021
Volume
1
Issue
1
Pages
1 - 1
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