The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters

Volume: 20, Issue: 6, Pages: 1466 - 1479
Published: May 30, 2021
Abstract
The growing awareness of environmental issues can be linked to the demand for green transport innovations. Consumer behavior studies have pointed to the importance of consumer innovativeness (CI) and green perceptions in the adoption of green innovations. The purpose of this paper is to identify how users and nonusers of shared micromobility perceive the greenness of shared e-bikes and e-scooters and how CI affects shared microvehicle adoption....
Paper Details
Title
The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters
Published Date
May 30, 2021
Volume
20
Issue
6
Pages
1466 - 1479
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