Food packaging and the color red: How negative cognitive associations influence feelings of guilt

Volume: 134, Pages: 589 - 600
Published: Sep 1, 2021
Abstract
The color red widely appears on food packages. However, understanding of the effects of this color on consumers in the context of food packages remains limited. In particular, the literature stresses the need for a better grasp of the underlying mechanisms that explain the effects of this color when used on food packages. Building on the psychological literature on colors and emotions, this research argues that because the color red carries...
Paper Details
Title
Food packaging and the color red: How negative cognitive associations influence feelings of guilt
Published Date
Sep 1, 2021
Volume
134
Pages
589 - 600
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