(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
Abstract
Purpose The purpose of this paper is twofold. First, this study applies social presence theory to explore the influences of public self-awareness on consumers’ choice inconsistency and post-choice satisfaction. Second, the authors investigate how time pressure moderates the effects of self-awareness on choice inconsistency and post-choice satisfaction so that online sellers can better align their marketing strategies. Design/methodology/approach...
Paper Details
Title
(Dis)satisfied with your choices? How to align online consumer’s self-awareness, time pressure and self-consciousness
Published Date
May 27, 2021
Volume
55
Issue
8
Pages
2367 - 2388
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