Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction

Volume: 28, Issue: 7, Pages: 703 - 724
Published: Jun 10, 2021
Abstract
This research aims to examine the relationship between antecedents of a proposed extended technology acceptance model (TAM) and level of social media use. It also tests the mediation effect of usefulness, attitude and satisfaction on level of social media use. The model is tested based on empirical work in the form of a large scale survey conducted on a convenience sample of Egyptian social media users. Data collection resulted in 413 usable...
Paper Details
Title
Antecedents of level of social media use: exploring the mediating effect of usefulness, attitude and satisfaction
Published Date
Jun 10, 2021
Volume
28
Issue
7
Pages
703 - 724
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