Identity lost and found: Self-concept clarity in social network site contexts

Social network sites (SNSs) allow young people to experiment with and present different aspects of themselves during important periods of self-concept development. Interestingly, whether SNSs have negative or positive effects on self-concept clarity (SCC) is inconclusive. We propose that SNS use may simultaneously produce negative and positive effects on SCC, depending on how people use it and the social connection quality created on-line....