Will You Buy It Now?: Predicting Passengers that Purchase Premium Promotions Using the PAX Model
Abstract
Upselling is often a critical factor in revenue generation for businesses in the tourism and travel industry. Utilizing passenger data from a major international airline company, we develop the PAX (Passenger, Airline, eXternal) model to predict passengers that are most likely to accept an upgrade offer from economy to premium. Formulating the problem as an extremely unbalanced, cost-sensitive, supervised binary classification, we predict if a...
Paper Details
Title
Will You Buy It Now?: Predicting Passengers that Purchase Premium Promotions Using the PAX Model
Published Date
Mar 31, 2021
Journal
Volume
1
Issue
1
Pages
53 - 64
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