Predicting product adoption intentions: An integrated behavioral model-inspired multiview learning approach

Volume: 58, Issue: 7, Pages: 103484 - 103484
Published: Nov 1, 2021
Abstract
Mining product adoption intentions from social media could provide insights for many business practices, such as social media marketing. Existing methods mainly focus on text information but overlook other types of data. In light of the Integrated Behavioral Model (IBM), in this study, we argue that it is valuable to consider users’ social connections in addition to postings for identifying product adoption intentions. Based on this rationale,...
Paper Details
Title
Predicting product adoption intentions: An integrated behavioral model-inspired multiview learning approach
Published Date
Nov 1, 2021
Journal
Volume
58
Issue
7
Pages
103484 - 103484
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.