Hard Work: Unanticipated Collaboration in Co-creation Processes

In this article, we ask the question how individuals and the community share the burden of work tasks during prolonged co-creation processes. Building on theories of user community, co-creation, and work, we analyze the LEGO Ideas co-creation platform and the user interactions around co-creation projects. Our analysis contributes to the understandings of work in co-creation processes, and it expands our understanding of consumer fatigue in...