Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
Abstract
Previous research has demonstrated that atmospherics (lighting, scent, music, temperature, store layout, product display, etc.) impact consumers’ emotional and behavioral responses, and marketers have applied them to in-store strategies to stimulate purchases. However, in the last decades retailers are confronting a significant technological transformation and face the challenges to attract a digital consumer in an online setting. This work...
Paper Details
Title
Online Atmospherics - An Evaluation of the Current State of the Art and Future Research Directions
Published Date
Jun 29, 2021
Pages
129 - 136
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