Feeling empathy for organizations: Moral consequences, mechanisms, and the power of framing

Organizations—especially small businesses—are vulnerable to social and economic upheaval. When misfortune befalls organizations, how much do we empathize with them? Here we present a framework for understanding the causes, mechanisms, and consequences of empathy for organizations. One key cause of empathy is framing: Although any organization is comprised of its constituent members, six studies find that the members frame (“members comprising an...