Customer perceived integrated marketing communications: A segmentation of the soda market
Abstract
Integrated marketing communication (IMC) plays a key role in current marketing communications landscape and further empirical research is called for to examine customer perceived IMC. To fill this...
Paper Details
Title
Customer perceived integrated marketing communications: A segmentation of the soda market
Published Date
May 20, 2021
Volume
28
Issue
4
Pages
448 - 464
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