Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature
Abstract
Inadequate dietary intakes are a key modifiable risk factor to reduce the risk of developing non-communicable diseases. To encourage healthy eating and behaviour change, innovative public health interventions are required. Social marketing, in particular segmentation, can be used to understand and target specific population groups. However, segmentation often uses demographic factors, ignoring the reasons behind why people behave the way they...
Paper Details
Title
Psycho-Behavioural Segmentation in Food and Nutrition: A Systematic Scoping Review of the Literature
Published Date
May 25, 2021
Journal
Volume
13
Issue
6
Pages
1795 - 1795
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Notes
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