Brand Secret Micro-Collectives
Volume: 6, Issue: 4, Pages: 462 - 473
Published: Oct 1, 2021
Abstract
Brand secrets are discoverable locations, options, and experiences selectively shared with a smaller subset of consumers. This article introduces the related construct of a brand secret...
Paper Details
Title
Brand Secret Micro-Collectives
Published Date
Oct 1, 2021
Volume
6
Issue
4
Pages
462 - 473
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