A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption

Volume: 134, Pages: 59 - 69
Published: Sep 1, 2021
Abstract
This research fills the void in the counterfeit literature by examining the role of the dual facets of face in deterring consumers from purchasing counterfeit luxury brands. It advances understanding of counterfeiting by clarifying how consumers’ internal struggles with the desire to gain mian-zi versus the fear of losing lian predict their reactions to external branding cues, such as brand social power. Study 1, a survey research, examines the...
Paper Details
Title
A double-edged sword: How the dual characteristics of face motivate and prevent counterfeit luxury consumption
Published Date
Sep 1, 2021
Volume
134
Pages
59 - 69
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.