Assessing implicit attitudes about androgyny

This research examines attitudes towards androgyny using a novel Implicit Association Test (IAT) that assesses implicit evaluations of gender conforming people (i.e., those who look stereotypically male or female) vs. androgynous people (i.e., those whose appearance includes a combination of masculine and feminine traits). Over 6 studies ( N > 6000), we develop a gender expression IAT and present evidence for its internal validity and...