Consumer motives for buying regional products: the REGIOSCALE
Abstract
Consumers are increasingly turning towards regional products (RP). The Consumer Ethnocentric Scale (CETSCALE) has been widely used to examine consumer motives for buying national and RPs. However, recent studies highlight that the CETSCALE alone does not adequately explain consumers’ intention to purchase RPs. This study adopted a mixed-method approach to provide an in-depth understanding of consumers’ motivations to buy RPs. A preliminary...
Paper Details
Title
Consumer motives for buying regional products: the REGIOSCALE
Published Date
May 13, 2021
Journal
Volume
33
Issue
2
Pages
215 - 236
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