Moral signaling through donations of money and time

Volume: 165, Pages: 183 - 196
Published: Jul 1, 2021
Abstract
Prosocial acts typically take the form of time- or money-donations. Do third-parties differ in how they evaluate these different kinds of donations? Here, we show that people view time-donations as more morally praiseworthy and more diagnostic of moral character than money-donations, even when the resource investment is comparable. This moral preference occurs because people perceive time-donations as signaling greater emotional investment in...
Paper Details
Title
Moral signaling through donations of money and time
Published Date
Jul 1, 2021
Volume
165
Pages
183 - 196
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