Evaluation of Franchise System Websites: the Evidence from Croatia

Volume: 13, Issue: 1, Pages: 27 - 40
Published: Mar 1, 2021
Abstract
This paper mainly aims to provide in-depth research on how Croatian franchisors utilise the possibilities of the digital environment in terms of their digital presence. The main focus of digital presence analysis is set on franchisors’ official website and supporting communication channels. For research, this paper focused on creating and testing a specialised evaluation model. The proposed model is dominantly based on three applicable models...
Paper Details
Title
Evaluation of Franchise System Websites: the Evidence from Croatia
Published Date
Mar 1, 2021
Volume
13
Issue
1
Pages
27 - 40
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.