Social Class Shapes Donation Allocation Preferences

Volume: 48, Issue: 5, Pages: 775 - 795
Published: May 17, 2021
Abstract
When considering a charitable act, consumers must often decide on how to allocate their resources across a multitude of possible causes. This article assesses how the relative “urgency” of the causes under consideration (i.e., how critical to human survival the causes are) shapes preferences for specific causes among higher and lower social class consumers. Across a series of studies in a highly unequal socioeconomic environment (Rio de Janeiro,...
Paper Details
Title
Social Class Shapes Donation Allocation Preferences
Published Date
May 17, 2021
Volume
48
Issue
5
Pages
775 - 795
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