Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences
Volume: 15, Issue: 1, Pages: 1 - 1
Published: Jan 1, 2021
Abstract
Online music streaming is relatively fresh in India but there are a considerable number of users and downloads since its arrival in the country. This research is an attempt to address the literature gap in understanding music streaming purchase vs. piracy intention among Indian consumers. The results of the field study involving 500 respondents suggest that music streaming services (MSSs) that incorporate features that facilitate individual...
Paper Details
Title
Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences
Published Date
Jan 1, 2021
Volume
15
Issue
1
Pages
1 - 1
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