Can publicly visible pro-environmental initiatives improve the organic environmental image of destinations?
Abstract
Destination image formation theory postulates that the way tourists perceive a destination – the destination’s image – affects tourists’ destination choice. Organic destination image – which develops naturally, without an active effort by anyone to shape destination image – is more powerful than destination image induced through marketing because tourists are sceptical about the information conveyed to them through marketing communication...
Paper Details
Title
Can publicly visible pro-environmental initiatives improve the organic environmental image of destinations?
Published Date
May 18, 2021
Volume
31
Issue
1
Pages
32 - 46
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Notes
History