Red, white and green: environmental communication on wine bottle labels from New York's Hudson River Region

Volume: 26, Issue: 4, Pages: 728 - 757
Published: May 20, 2021
Abstract
Purpose New York is the third top wine producing state in America. Competitive wine production across the United States has challenged New York winemakers to secure a place in the domestic market in order to support the long-term viability of the local economy. As businesses of agriculture become increasingly disrupted by the changing natural environment and consumer demand for sustainable products grows, vintners may distinguish themselves...
Paper Details
Title
Red, white and green: environmental communication on wine bottle labels from New York's Hudson River Region
Published Date
May 20, 2021
Volume
26
Issue
4
Pages
728 - 757
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