How pandemic severity moderates digital food ordering risks during COVID-19: An application of prospect theory and risk perception framework

COVID-19 presents both challenges and opportunities to the hospitality industry. The purpose of this study is to examine the effects of perceived risk on intention to order digital food deliveries during the pandemic. Drawing upon the prospect theory and risk perception framework, the study proposed and tested an integrated model of perceived risk with a moderating role of pandemic severity. The results prove the negative impact of perceived...