Exploring how digital kiosk customer experience enhances shopping value, self-mental imagery and behavioral responses

Purpose This research analyzes how the dimensions of the customer experience derived from using a digital kiosk during the store visit influence shopping value, self-mental imagery and the behavioral intentions of buying and word of mouth. Mediation effects of utilitarian, hedonic and social shopping values are examined, as well as the mediating effect of self-mental imagery. Design/methodology/approach Two empirical studies were conducted to...