Gamblified digital product offerings: an experimental study of loot box menu designs
Abstract
To augment traditional monetization strategies, digital platform providers increasingly draw on gamblification (i.e., the use of gambling design elements). By means of gambling design elements (e.g., lottery tickets, scratch cards, loot boxes), platform providers do not only entertain users but also incentivize them to purchase digital products. Yet, despite the increasing prevalence of gamblified digital platforms, little is known about how...
Paper Details
Title
Gamblified digital product offerings: an experimental study of loot box menu designs
Published Date
May 17, 2021
Journal
Volume
32
Issue
2
Pages
971 - 986
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