What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

Volume: 133, Pages: 98 - 115
Published: Sep 1, 2021
Abstract
To delist or not to delist? Retailers such as Wal Mart in the USA and Mercadona in Spain resorted to extensive delisting (discontinuation) of national brands to cut costs, only to face a backlash from consumers who switched stores to find better alternatives. In this research, we offer insights and implications for retailers wishing to engage in assortment reduction through delisting. We investigate 14 moderators of store switching due to...
Paper Details
Title
What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands
Published Date
Sep 1, 2021
Volume
133
Pages
98 - 115
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