Obligatory Publicity Increases Charitable Acts

Volume: 48, Issue: 5, Pages: 839 - 857
Published: Apr 29, 2021
Abstract
To entice new donors and spread awareness of the charitable cause, many charity campaigns encourage donors to broadcast their charitable acts with self-promotion devices such as donor pins, logoed apparel, and social media hashtags. However, this voluntary-publicity strategy may not be particularly attractive because potential donors may worry that observers will attribute their publicized charitable behavior to “impure” image motives rather...
Paper Details
Title
Obligatory Publicity Increases Charitable Acts
Published Date
Apr 29, 2021
Volume
48
Issue
5
Pages
839 - 857
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