The role of a mega-sporting event in attracting domestic tourists: the case of Seoul

Volume: 34, Issue: 2, Pages: 306 - 321
Published: May 5, 2021
Abstract
Purpose Mega-sporting events reportedly can offer many tangible and intangible benefits to the host country and regions, such as job creation, image improvement, local pride enhancement, social overhead capital investment and tourism business development. However, a paucity of studies in the literature have developed integrative models or have explored domestic tourist behavior in a general, or the sports tourism, context. To address this gap,...
Paper Details
Title
The role of a mega-sporting event in attracting domestic tourists: the case of Seoul
Published Date
May 5, 2021
Volume
34
Issue
2
Pages
306 - 321
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