How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences
Abstract
Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion divergence regarding a product, determines consumer decisions. Drawing upon the endowment effect and attribution literature, this research proposes that the endowment effect mediates the influence of eWOM dispersion on attributional inferences, and the display formats of eWOM dispersion (“horizontal bar chart” vs. “eWOM content”) moderate the mediating...
Paper Details
Title
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences
Published Date
Dec 1, 2021
Journal
Volume
97
Issue
4
Pages
621 - 638
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History