How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences

Volume: 97, Issue: 4, Pages: 621 - 638
Published: Dec 1, 2021
Abstract
Electronic word-of-mouth (eWOM) dispersion, reflecting the extent of reviewers’ opinion divergence regarding a product, determines consumer decisions. Drawing upon the endowment effect and attribution literature, this research proposes that the endowment effect mediates the influence of eWOM dispersion on attributional inferences, and the display formats of eWOM dispersion (“horizontal bar chart” vs. “eWOM content”) moderate the mediating...
Paper Details
Title
How Dispersive Opinions Affect Consumer Decisions: Endowment Effect Guides Attributional Inferences
Published Date
Dec 1, 2021
Volume
97
Issue
4
Pages
621 - 638
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