The cloud and its silver lining: negative and positive spillovers from automotive recalls
Abstract
Product recalls hurt the sales of non-recalled products in the category because of negative spillovers. Recently, there has been some evidence of positive spillovers from recalls on the sales of non-recalled products. We focus on spillovers from brand- (i.e., same brand), firm- (i.e., same firm, but not same brand), and country-level (i.e., same country-of-origin, but not same firm) recalls on the sales of non-recalled products. Furthermore, we...
Paper Details
Title
The cloud and its silver lining: negative and positive spillovers from automotive recalls
Published Date
Apr 28, 2021
Journal
Volume
32
Issue
4
Pages
397 - 409
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