Corporate social responsibility advertising in social media: a content analysis of the fashion industry's CSR advertising on Instagram

Purpose Corporate social responsibility (CSR) has received significant attention and has become a global trend that challenges the role of business. The purpose of this study is to examine how the fashion industry responds to public pressure in terms of sustainability by promoting its CSR commitments through CSR advertising. Design/methodology/approach A quantitative content analysis was conducted to examine how the fashion industry advertises...