2019 Academic Marketing Climate Survey: motivation, results, and recommendations

Volume: 32, Issue: 3, Pages: 275 - 297
Published: May 6, 2021
Abstract
We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization...
Paper Details
Title
2019 Academic Marketing Climate Survey: motivation, results, and recommendations
Published Date
May 6, 2021
Volume
32
Issue
3
Pages
275 - 297
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