Paving a path for a post‐COVID‐19 innovative environment

Volume: 38, Issue: 2, Pages: 238 - 241
Published: Mar 1, 2021
Abstract
Cooper's (2021) “Accelerating Innovation: Some Lessons from the Pandemic” offers a clear reminder of not only the benefits but also the reality of acceleration in new product development. Indeed, when called upon to respond to dramatic shifts in the environment due to the COVID-19 pandemic, many firms across various industry sectors quickly pivoted to generate new products or services. Some of these pivots involved minor changes to react to new,...
Paper Details
Title
Paving a path for a post‐COVID‐19 innovative environment
Published Date
Mar 1, 2021
Volume
38
Issue
2
Pages
238 - 241
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