Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness

Volume: 96, Pages: 18 - 34
Published: Jul 1, 2021
Abstract
Business-to-business (B2B) sales sector is among the business sectors severely affected by the COVID-19 outbreak. It is critical to understand how to help the workforce in the B2B sales sector grow resilient through such a crisis. The main aim of this study is to examine the role of employer event communication in fostering B2B salesperson resilience. The data were collected from 447 sales employees from manufacturing firms in an Asian emerging...
Paper Details
Title
Activating salesperson resilience during the COVID-19 crisis: The roles of employer event communication and customer demandingness
Published Date
Jul 1, 2021
Volume
96
Pages
18 - 34
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.