Past, present, and future research on self-service merchandising: a co-word and text mining approach

Volume: 55, Issue: 8, Pages: 2269 - 2307
Published: May 21, 2021
Abstract
Purpose This study aims to discern emerging trends and provide a longitudinal perspective on merchandising research by identifying relationships between merchandising-related subdomains/themes. Design/methodology/approach This study sourced 657 merchandising-related articles published since 1960, from the Scopus database and 425 from Web of Science. After processing and normalizing the data, this study performed co-word and thematic network...
Paper Details
Title
Past, present, and future research on self-service merchandising: a co-word and text mining approach
Published Date
May 21, 2021
Volume
55
Issue
8
Pages
2269 - 2307
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