Research Trends in Customer Churn Prediction: A Data Mining Approach

Pages: 227 - 237
Published: Mar 30, 2021
Abstract
This study aims to present a very recent literature review on customer churn prediction based on 40 relevant articles published between 2010 and June 2020. For searching the literature, the 40 most relevant articles according to Google Scholar ranking were selected and collected. Then, each of the articles were scrutinized according to six main dimensions: Reference; Areas of Research; Main Goal; Dataset; Techniques; outcomes. The research has...
Paper Details
Title
Research Trends in Customer Churn Prediction: A Data Mining Approach
Published Date
Mar 30, 2021
Pages
227 - 237
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