The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products

Purpose This paper employed the self-determination theory (SDT) to examine the synergistic impacts of intrinsic, extrinsic and prosocial motivations in promoting sustained pro-environmental consumption behaviors (PECB). To provide evidence for the study’s theoretical framework, the authors focus on the behavior of reducing single-use plastics. Design/methodology/approach A mall-intercept survey for consumption of single-use plastic products in...