A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Volume: 37, Issue: 1, Pages: 180 - 194
Published: May 6, 2021
Abstract
Purpose The purpose of this paper is to test the relationship between objective and subjective sales performance and salespeople’s economic and non-economic satisfaction in a sequential logic model. Design/methodology/approach Based on a questionnaire survey using a deductive approach. A total of 315 companies were ultimately selected for participation in the study, to represent a range of companies from different industries and company sizes in...
Paper Details
Title
A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Published Date
May 6, 2021
Volume
37
Issue
1
Pages
180 - 194
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