Relevant, or irrelevant, external factors in panic buying

Volume: 61, Pages: 102587 - 102587
Published: Jul 1, 2021
Abstract
In view of panic buying prevalence across countries during the COVID 19 pandemic, this study explores the external factors that may influence consumer engagement or disengagement with this buying behaviour and how they are related. Two studies were undertaken to achieve this research aim. The first was to explore these factors through a scale development processes. Three factors were revealed including (1) intervention and support from the...
Paper Details
Title
Relevant, or irrelevant, external factors in panic buying
Published Date
Jul 1, 2021
Volume
61
Pages
102587 - 102587
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