Internal communication and the development of customer-oriented behavior among frontline employees

Published on May 6, 2021in European Journal of Marketing
· DOI :10.1108/EJM-10-2019-0750
Ahmed Shahriar Ferdous11
Estimated H-index: 11
,
Michael Jay Polonsky55
Estimated H-index: 55
,
David Bednall8
Estimated H-index: 8
Sources
Abstract
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