Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement
Abstract
What motivates people to consume and engage with food media on social networks? We adopt an evolutionary lens to suggest that the valence of people’s affective state varies by the implied caloric density of food media, which has a direct impact on social media engagement. First, we analyze a catalog of Buzzfeed’s Tasty videos based on nutritional content derived from the dish’s ingredients and find that visualizing caloric density (i.e.,...
Paper Details
Title
Content Hungry: How the Nutrition of Food Media Influences Social Media Engagement
Published Date
May 26, 2021
Volume
32
Issue
2
Pages
336 - 349
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