5.2 Consumer Behaviour Research in the Nordic Countries: What’s Happening?

Published: Nov 5, 2020
Abstract
Consumer behavior research deals with consumers’ acquisition, use, and disposition of products. All of these consumer activities, however, have not been studied to the same extent. And we do yet not have good theories for everything covered by these activities. At the same time, consumers are increasingly in focus for many firms. Much more research is thus needed. And much research is indeed carried out –so much that it is impossible for a...
Paper Details
Title
5.2 Consumer Behaviour Research in the Nordic Countries: What’s Happening?
Published Date
Nov 5, 2020
Journal
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