The effects of online tactile information source for low-touch products on consumer responses
Abstract
Purpose This paper aims to analyze the effects of web communities vs company websites in providing tactile information considering different types of product in terms of touch diagnosticity (low- vs. high-touch products). Design/methodology/approach Three experimental studies were conducted to examine the effect of online information sources (i.e. web communities vs. company websites) in providing tactile information on consumer responses,...
Paper Details
Title
The effects of online tactile information source for low-touch products on consumer responses
Published Date
May 5, 2021
Volume
38
Issue
4
Pages
364 - 373
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