Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market
Abstract
The sportswear industry has a growing market globally. In the sportswear retail market, where the primary focus is on providing customers the product, but provision of the necessary ancillary service also takes place, the service quality and its relation to customer satisfaction and customer loyalty are important. With an attempt to find out this relationship, the data for this study was obtained from 251 people living in Turkey. The service...
Paper Details
Title
Analysing Service Quality and Its Relation to Customer Satisfaction and Loyalty in Sportswear Retail Market
Published Date
May 18, 2022
Journal
Volume
22
Issue
2
Pages
184 - 193
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