Food choice motives of generation Z in Serbia
Abstract
The topic of this paper is food choice motives of generation Z in Serbia. Generational cohort is used as a theoretical perspective, as the research is focusing on specific generational cohort. The aim of this research is to understand the characteristics of generation Z and their food choice motives. A Food Choice Questionnaire (FCQ) was used for analyzing generation Z's motives. A survey was used for data gathering. The sample consists of 287...
Paper Details
Title
Food choice motives of generation Z in Serbia
Published Date
Jan 1, 2021
Volume
68
Issue
1
Pages
127 - 140
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