TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT

To assist marketing students during their college experience we developed, over the course of 10 years, an innovative approach to teaching that connects classroom education, career finding, and job-skill development. We linked two required courses, one student organization, and many companies together to create the Underground Agency. The Agency is made up of project-based work in two courses. Select students from these courses then work on...