The Signal Value of Crowdfunded Products
Abstract
Crowdfunding has emerged as an alternative means of financing new ventures by utilizing the financial support of a large group of individual investors. This research asks a novel question: Does being crowdfunded carry any signal value for the broader market of observing consumers? Seven studies reveal a consumer preference for crowdfunded products, even after controlling for a product’s objective product characteristics. The authors identify two...
Paper Details
Title
The Signal Value of Crowdfunded Products
Published Date
May 31, 2021
Volume
58
Issue
4
Pages
644 - 661
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